«Universalna» became a member of LIOU Committee on Information Policy2006-02-06
OJSC Insurance Company «Universalna», represented by the head of public relations department Orest Vachkov, became a member of the Committee of the League of Insurance Organizations of Ukraine. The activity of the newly created Committee will be aimed at improving the image of insurance among Ukrainian people. The main tasks of the Committee will be the organization of PR-events and PR-activity, aimed at explaining the necessity of all kinds of insurance.
The Committee consists of representatives of 16 insurance companies – members of LIOU, who expressed a wish to conduct the most active PR-policy on the insurance market of Ukraine. It is expected that all 106 LIOU members will be involved in campaigns aimed at strengthening the image of insurance, though only the newly created Committee will elaborate and implement PR-activity.